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The New Ingredient in Reese’s Cups Is Wild

A box has a peanut butter and potato chip reese's on the outside.
Reese’s

An iconic candy brand is introducing a new ingredient to its most famous candy. Honestly, it’s kind of wild but sounds delicious, too.

There will now be a potato chip Reese’s Cup, and yes, that does mean it’ll include real potato chips.

Rumors of such a snack began back in Sept. 2020. Instagram account @junkfoodleaks_ posted one of the first photos of the candy leading to speculation that it would be announced soon. While it’s been over a year since speculation began, the candy has now been confirmed.

So, how does a potato chip peanut butter cup work? The new iteration is a Big Cup—the larger size of the traditional cup. Other than the size, it’s essentially the same candy with a peanut butter center and chocolate outside, but potato chips have been blended into the interior filling. This means you’ll get a salty-sweet, peanut butter, and chocolate treat.

Currently, there’s no word of when these beauties will hit grocery store aisles, but they are currently listed on Hershey’s website as coming soon. You can keep an eye on the candy there, and when it does launch, the site has a handy locator feature so you can head to your local store and pick one up.

Curious how else you can use potato chips? Check out these seven potato chip-based snacks.

[Via House Beautiful]

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »

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