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The 10 Viral TikTok Beauty Products That Are Actually Worth Trying

A lip gloss sits beside an orchid, a blush is swatched, and a tube of body wash is on top of a towel.
Kopari/Rare Beauty/First Aid Beauty

From recipes to life hacks, TikTok is viral video heaven. It’s not all food and cleaning, though—the platform has its fair share of beauty tips, too. But when it comes to beauty and skin care products, which TikTok trends are actually worth trying?

Whether you’re a beauty connoisseur who can’t resist the temptation of a new mascara, or you’re just looking for reviews of that new foundation, these are the most worthwhile beauty finds on TikTok.

Revlon One-Step Hair Dryer

@fiorella.del

home blow out! 💇‍♀️ Wish this could’ve been longer so I could’ve been more in depth! #hairstyle #hairblowout #onestephairdryer

♬ used to SAYGRACE - SJ

You’ve likely heard of the Dyson Airwrap, but let’s be honest, it’s expensive. Thankfully, you can get the Revlon One-Step, instead. Its viral success, at least in part, is thanks to its ability to duplicate the results of the Airwrap’s blowout attachment. The rest, though, is all thanks to its own unique features.

This brush and dryer combo features tufted bristles with nylon pins for serious smoothing power, three heat settings to help protect your strands, and, of course, a much cheaper price tag.

Revlon One-Step Volumizer Original

Get the perfect blowout without spending a small fortune.

Kopari Coconut Lip Glossy

@laucapon

Let me know what other celeb faves you want to see 🥰 #learnwithlc #learnontiktok #billieeilish #billieeilishmakeup #kopari #bestlipgloss

♬ so this is love - soft girl aesthetic

You can thank Billie Eilish for this viral product. After the singer revealed that Kopari is her go-to gloss, it took off on the platform.

The formula has a nonsticky finish with a high-shine look, and it’s actually good for your lips. It contains coconut oil, vitamin E, and shea butter, all of which help your lips stay hydrated. Plus, thanks to its clear color, you can wear it alone or layer it over your lipstick.

Kopari Coconut Lip Glossy

Sticky-free shine.

Revlon Oil-Absorbing Volcanic Face Roller

@looksbylexington

If you have oily skin YOU NEED THIS #distancedance #FYP #oilyskin #amazonfinds #revlon #whippedcoffee

♬ original sound - LooksByLexington

Get ready, oily skin types! If there were ever a viral product you actually need, it’s the Revlon roller. To use this handy skin tool, which is made of real volcanic stone, you just roll it over your face. It will absorb any excess oil throughout the day.

You can use it on clean skin, or even over your makeup, and it won’t disturb your foundation. After a few uses, just pop the stone out, rinse it with warm water, and then let it air dry. If you’re constantly blotting your face with those wasteful blotting papers, invest in this roller instead.

Revlon Oil-Absorbing Volcanic Face Roller

Never use a blotting paper again.

First Aid Beauty KP Bump Eraser Body Scrub

@gwmakeup

Have to be patient with the results but it works! #strawberrylegs #skincare #bodycare #skincaretips #exfoliation #BeautyReview #fyp #keratosispilaris

♬ TKN - ROSALÍA & Travis Scott

Ever get tiny red bumps on the backs of your arms or legs? If so, it could be a common skin condition known as keratosis pilaris. It’s completely harmless, but does cause tiny red bumps and dry patches to appear on your skin, and, unfortunately, there isn’t a cure.

However, you can treat this condition with good exfoliation. It will loosen and eliminate any dead skin cells, and reduce both redness and roughness. This is where First Aid Beauty comes in handy.

This TikTok-famous product uses 10% alpha hydroxy acids, as well as manually exfoliating beads, to help buff away dead skin and leave it feeling smooth. It works well on dry, normal, and combination skin, and can be used once or twice a week to keep the symptoms of KP at bay.

Caudalie Instant Detox Mask

@ameliaolivia09

The stuff this mask brought out of my skin!! @caudalie #detoxmask #facemasktime #skincarecheck #musthaveskincare AD

♬ original sound - Amelia Olivia

Those with oily, congested skin will immediately want to grab the Caudalie Instant Detox Mask. It clears pores of gunk, while also minimizing their appearance. While it won’t actually shrink your pores, this mask can clear them out and make them appear smaller.

The best part, though, is that the mask takes only 10 minutes to work! Then, just rinse your face to reveal clearer, healthier skin. This product might not be great for those with dry skin, however; because it absorbs oil, it could dry out your face even more.

Vaseline

@drdrayzday

#vaseline #vaselinehacks #slugging #sluggingmethod #sluggingwithvaseline #dryskincare #dryskintips #dermatologist #drdray

♬ original sound - Dr Dray

Yes, you read that correctly; plain old Vaseline actually went viral on TikTok. However, it’s the skin care technique of slugging that’s brought this classic product to the forefront of the beauty scene.

It’s an excellent way to “seal” your nighttime skin care routine. Because it’s occlusive, Vaseline prevents water loss and helps your skin stay moisturized overnight. And the best part is, of course, that it’s incredibly affordable! You also only need to apply a small amount each night, so one jar will last a long time.

Maybelline Sky High Mascara

@jessica.eid_

love this mascara @maybelline #skyhighmascara #maybellinepartner #ad #hair #fy #maybelline #lashes

♬ original sound - Jess

If you’re looking for a lengthening mascara, Maybelline’s Sky High is definitely worth trying. Need a bit more convincing? Just check out its incredible results in the multitude of TikTok videos.

The formula uses bamboo extract and special fibers that cling to your lashes, promoting volume and adding length. Thanks to the especially flexible brush, you’ll also easily be able to coat every lash. Plus, at under $10, it’s a steal!

Maybelline New York Sky High Washable Mascara

Add volume and length to your lashes.

Fable & Mane HoliRoots Hair Oil

@seeratsaini_

THATS WHY HER HAIR IS SO BIG 👀 I used Fable & Mane HoliRoots #fyp #haircare #hairtransformation #hairloss #hairlossremedy #ayurveda #WhatsYourPower

♬ Urvashi - Dil Se Re - Chaiyya Chaiya - Medley Version - Pragya Sodhani

Fable & Mane’s HoliRoots Hair Oil has been a TikTok staple for over a year now. For those seeking to add more hydration to their scalp and hair, as well as potentially encourage growth, it’s worth a try.

Based on the Indian tradition of hair oiling, it features dashmool, a combination of 10 herbs from ancient ayurvedic medical practices. For centuries, dashmool has been used to stimulate the scalp and promote hair growth.

In addition to potentially healing hair loss, though, the product also contains castor oil, which nourishes damaged strands. We use this product regularly, so take it from us: you’ll love how shiny and hydrated this stuff leaves your hair.

Dr. Jart+ Cicapair Tiger Grass Color Correcting

@bauerbeauty

#tintedmoisturizer #drjart #colorcorrection #esthetician #colorcorrector #bestskincare #cicapair #antiaging #skincare #skin

♬ original sound - barrier queen

Those who deal with irritating redness and discoloration on their skin made this clever product from Dr. Jart+ go viral. This color corrector is a thick, green cream. However, when you rub it into your skin, it transforms and conceals redness and imperfections. It also contains an SPF of 30.

While it doesn’t offer the coverage of a foundation or tinted moisturizer, it will help disguise redness. The only caveat is this cream isn’t adaptable for tanned and deeper skin tones. In fact, even those with medium-toned skin will likely find the product too light.

However, if you’re on the fairer side, it’s a worthwhile investment.

Rare Beauty Soft Pinch Liquid Blush

@anahitaxo

I LOVEE these blushes 😍 #rarebeauty #rarebeautyreview #rarebeautyblush #liquidblush #rarebeautymakeup #pinkblush #purpleblush #redblush #blush

♬ Obsessed - Addison Rae

Selena Gomez’s Rare Beauty has become a major player in the beauty world, and that’s partially thanks to its now cult-favorite Soft Pinch Liquid Blush.

The blend of bold shades and neutral options, combined with the matte and dewy finish options, means there’s something for everyone. Plus, a little goes a long way, so these blushes will last for a long time. If you regularly use blush, these pretty pigments are must-buys.


If you’re looking for a review of a specific beauty product, or you just want to see what’s hot, TikTok is an excellent starting point. From trendy hair tools to skin care tips, you’re sure to find something that piques your interest—or even solves a problem.

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »
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