When it comes to kitchen appliances, KitchenAid stand mixers are arguably one of the most recognizable pieces out there. Now, it’s getting a new color for 2022.
KitchenAid’s 2022 color of the year is Beetroot, a vibrant magenta, and it’s the perfect way to add a pop of color to your kitchen.
The new shade debuted on Feb. 10 and is available now on the KitchenAid website. You can shop the brand’s stand mixer (with or without accessories) and blender in Beetroot, and they retail for $299 and $499 respectively.
According to Jessica McConnell of Whirlpool Color, Finish & Material Design, the shade was designed to emulate the bright pop of unexpected color you find inside a beet when it’s cut open and bring that vibrancy into the kitchen.
“At KitchenAid, we have always championed the power of color to fuel creativity,” said Carley Smith, senior marketing manager for KitchenAid in a press release. “Beetroot is no different. This energizing and uplifting hue invites adventurous cooks of all skill levels to make every day more vibrant by feeding their insatiable appetite for new experiences in the kitchen and beyond.”
If you have yet to invest in a KitchenAid mixer or blender but have always wanted one, Beetroot might just be the color.