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Tupperware’s New ‘Marvelous Mrs. Maisel’ Collab Is Pure Retro Fun

A set of five Tupperware bowls on a counter in a kitchen, in various colors.

Colorful plastic kitchen containers might seem like a thing of the past. Thanks to Tupperware and an Emmy-winning streaming series, though, these retro items are coming back in a very big way.

Retro style is having a big moment, and now it’s made its way into the kitchen. Tupperware has teamed up with Amazon Prime original comedy, The Marvelous Mrs. Maisel, for a vintage-themed collection highlighting some of the famed food-storage brand’s most iconic products.

Set in the late 1950s through early ’60s New York City, the episode of the show airing Feb. 25 features main character, Midge Maisel, starting a side hustle selling Tupperware. It’s a part-time gig many women of the era took on to make a little extra cash.

Inspired by the storyline, Amazon Prime Video teamed up with Tupperware to bring back some Wonderlier Bowl Sets in the iconic vintage pastel colors like those featured on the show. Priced at $35 for a five-piece, multi-size set, these limited-edition vintage sets are available starting today.

In keeping with the vintage theme, however, you’ll have to order yours just like the ladies did back in the ’50s—via an independent Tupperware representative. You better call Midge!

These delightful spring-colored bowls are just the beginning of Tupperware’s collaboration with The Marvelous Mrs. Maisel. Look for additional products in the vintage-themed collection coming soon! In the meantime, why not try a retro recipe to go with your nostalgic food-storage containers?

Amanda Prahl Amanda Prahl
Amanda Prahl is a freelance contributor to LifeSavvy. She has an MFA in dramatic writing, a BA in literature, and is a former faculty associate focusing on writing craft and history. Her articles have appeared on HowlRound, Slate, Bustle, BroadwayWorld, and ThoughtCo, among others. Read Full Bio »
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