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Drugstore Makeup That’s Just as Good as the Pricier Brands

A person applies concealer, another puts on lipstick, and a woman holds a brow gel in front of her face.

If you’re a makeup lover, relaxing strolls down the aisles at Sephora are sure to make you happy. The price tag for all the makeup you place in your basket, however, probably doesn’t make you so happy. If you’re on a budget, these affordable brands are just as good as the pricier stuff.

While some might associate a higher price with higher quality, that isn’t a guarantee, especially when it comes to cosmetics. The truth is, from foundations to lipsticks, there are plenty of budget-friendly options if you’re looking to save some cash without sacrificing your look.


A woman applies concealer, tubes of foundation are in a pile, and a woman wears foundation.
Maybelline/ColourPop/L’Oreal Paris

To say there’s a wide variety of cosmetics out there for your complexion is an understatement. When it comes to foundation, most people choose one based on the level of coverage it provides. Generally, the following holds true when it comes to finding the right base:

  • Light to sheer coverage: Provides a hint of color to even out skin tone.
  • Medium coverage: Ideal for concealing blemishes and/or discoloration
  • Full coverage: Better for covering imperfections, like dark circles or hyperpigmentation.

If necessary, you can also throw on a concealer for that extra touch. When it comes to affordable options of all of the above, here are our recommendations:

Tubes of foundation are lined up by color, and a group of them are in a pile.

Sheer coverage: For those who prefer a simple complexion product that can be easily and quickly applied with their hands, ColourPop’s Hyaluronic Tinted Moisturizer is a great option. You can leave it sheer or build it up to a more light coverage.

It’s also infused with hyaluronic acid to add moisture to your skin while you wear it, and it’s good for all skin types.

ColourPop Pretty Fresh Hyaluronic Acid Tinted Moisturizer

ColourPop's Pretty Fresh Hyaluronic Acid Tinted Moisturizer is a hydrating tinted moisturizer with lightweight coverage that evens skin tone and leaves your skin looking fresh and healthy.

Swatches of makeup are displayed on four arms with different skin tones, and a woman wears foundation.
L’Oreal Paris

Medium coverage: For those who want to conceal things like minor blemishes or a bit of redness, a medium-coverage foundation, like L’Oreal Paris’ Infallible Fresh Wear, is an excellent and affordable option.

It can be used as a true medium-coverage foundation, but you can also build it up with a second layer in areas that need some extra TLC, or convert it into a full-coverage foundation. The ultra-thin, breathable formula, it won’t feel heavy on your skin, and it also leaves a natural finish that isn’t too glowy or matte.

L'Oreal Paris Infallible Fresh Wear

Breathable, buildable, and affordable.

A woman applies concealer under her eyes.

Concealer: Those who deal with dark circles will love Maybelline’s Age Rewind Concealer. At this writing, this cult classic has over 136,000 reviews and a 4.4 out of five-star rating. Not only will it conceal those dark under-eye circles, but it can also hide any redness and generally brighten the skin. The container is also compact with a built-in applicator that’s perfect for quick touch-ups.

Maybelline Instant Age Rewind Eraser Multi-Use Concealer

Hide under-eye circles, blemishes, and more.


Arms are swatched with blush shades and a bronzer sits on palm fronds.
Milani/Physician’s Formula/Wet N’ Wild

When it comes to your cheeks, natural finishes and cream blushes are on-trend. A hint of color is a perfect way to add a glowing, more youthful look. For those who love to feel like it’s summer year-round, a great bronzer is another must-have product for those cheeks.

Here are some of the best bronzers, blushes, and rouges for those on a budget:

A bronzer sits on palm fronds.
Physician’s Formula

Bronzer: Add some faux glow to your overall look. While there are tons of famed and beloved high-end bronzers (we’re looking at you, Benefit Hoola), Physician’s Formula’s Butter Bronzer is one of the most lauded affordable options.

This powder bronzer is available in eight different shades to suit a variety of complexions and features a subtle, pearly finish to add a slight glow. Its soft-blur capability can also help you conceal minor imperfections on your cheeks. Although it’s a powder, this product also doesn’t go on chalky—it glides on smoothly with a brush.

A cream blush stick and swatches of blush.
Wet n’ Wild

Cream blush: Those looking for ease should pick up Wet n Wild’s MegaGlo blush. This easy-to-use product can easily be swiped on your cheeks, and then blended out with your fingers.

You can also build it up for a bolder look or add a single sweep for just a touch of color. Thanks to the cream formula, it also adds some glow, along with its cheery color.

Wet n Wild MegaGlo Makeup Stick Blush

In one swipe of a stick, you can get naturally flushed cheeks or an insanely glowy complexion with Wet n Wild's MegaGlo Makeup Stick Blush.

Four different skin tones are swatched with shades of blush.

Powder blush: For those who prefer a traditional powder formula, Milani’s Baked Blush is the perfect choice. Available in 12 shades, this product combines a mix of matte pigment and shimmer in a baked formula.

It provides both a touch of color and a bit of highlighting. Apply it to the apples of your cheeks with a blush brush, and then you can easily build it up by layering.

Milani Baked Blush

Color and glow in one formula.


Two women apply brow products and another holds a product up to her face.

When it comes to impact, your brows are, arguably, the most important part of your makeup routine—especially for those of us who haven’t been blessed with perfect arches. Like your hairstyle, your eyebrows frame your entire face.

From pencils and gels to pomades, though, you don’t have to spend a ton of money to get perfect arches. Here are some of our favorite brow products:

A woman uses a brow pencil on her eyebrows.
NYX Cosmetics

Pencil: For those who have just a few sparse areas that need to be filled in, something like NYX’s Micro Brow Pencil is perfect. It features an ultrafine tip, so you can really get into those bare areas and fill them using hair-like strokes for a natural finish.

While it’s pigmented, this pencil won’t appear too harsh, but can be built up for a more defined look.


Makes it easy to fill in your brow without going overboard.

A woman fills in her brow with a pomade.

Pomade: Not everyone can have perfect, full brows; for some of us, they’re barely there at all. If you fall into the latter camp, a pomade, like CoverGirl’s Brow Sculpt and Set, is the perfect, affordable option.

It delivers a more heavily pigmented color, so you can sketch out your brow, and then fill it in for a look that’s a bit bolder. It also allows those who have particularly sparse, or even nonexistent, brows to craft some. Plus, it comes with a built-in applicator, so you won’t need to find the perfect brush.

Covergirl Easy Breezy Brow Sculpt and Set Pomade

Perfect for those with sparser brows.

A woman holds up a brow gel in front of her face.
e.l.f. Cosmetics

Gel: If you’re looking for an easy product, e.l.f. Cosmetics Wow Brow Gel is for you. This tinted gel formula also contains hair-like fibers that adhere to your natural brows and makes them look thicker.

You can also build up this product until you achieve the look you want. You can also use the Wow Brow Gel in conjunction with a pencil or pomade to keep your natural brows in place.

e.l.f. Cosmetics Wow Brow Gel

e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.


A four pan eyeshadow palette, a container or liquid eyeliner, and a person wearing mascara.
ColourPop/e.l.f./L’Oreal Paris

The amount of makeup products on the market for your eyes is simply staggering. From mascara and liners to primers and shadows, the eyes take up a lot of the focus when it comes to makeup.

Of course, it’s easy to see (pun intended) why—our eyes are often the first feature others notice about us. Thankfully, this is one cosmetic category where affordability and quality go hand in hand. You can save some serious cash on these eye products:

A person wears black mascara.
L’Oreal Paris

Mascara: If you’re looking for a duplicate of a popular high-end mascara, look no further than L’Oreal’s Lash Paradise. Commonly referred to as the alternative for Too Faced’s Better Than Sex, in our opinion, Lash Paradise is even better.

This mascara not only helps build volume, it also adds length. The fiber-bristle brush is also soft, making application comfortable. Plus, it adheres to each individual lash for a more even coat.

L'Oreal Paris Voluminous Lash Paradise Mascara

The same oomph as that famous, way more expensive brand.

A liquid eyeliner is swatched.

Eyeliner: A classic black liner is a must for many, and e.l.f. Cosmetics’ liquid liner is easily one of the best affordable options. With its jet-black color and precise applicator, you can achieve any look you’re going for, whether subtle or sultry.

While the brush-tip applicator does take a bit of practice, once you master it, you’ll be able to create the perfect retro cat eye.

Two eyeshadow palettes feature four different shades of brown.

Eyeshadow: The sky’s the limit when it comes to this category. From powders to cream stick options, you can get any kind of eyeshadow for an affordable price. If you’re looking for the perfect palette, though, definitely check out ColourPop’s Feeling Coconutty Pressed Powder Shadows.

This simple, four-pan palette is easy to throw in your makeup bag or purse. It’s also ideal for creating quick looks, thanks to the everyday shades of brown. You can do a soft swipe of color over your lid for daytime wear, and then build up to a deeper brown for a night on the town.

ColourPop Feeling Coconutty Pressed Powder Shadow

ColourPop's perfectly curated 4-pan Feeling Coconutty Pressed Powder Shadow delivers a pigmented punch of color for your signature look. This palette features cool neutrals with a hint of silver for every day looks, with metallic, matte, and matte with sparkle finishes.


A woman smiles, lip balms are lined up according to color, and a woman applies lipstick.
NYX/Burt’s Bees/Maybelline

Even more than eyeshadow, the world of affordable lip products is vast, which is very good news for your wallet. However, it does mean you have to navigate the plethora of options, which can be overwhelming.

That’s why we did it for you and found the most affordable, high-quality options out there when it comes to lipstick, gloss, and balm. No matter which you prefer, none of these products will break the bank:

A woman applies red lipstick.

Lipstick: You can never go wrong with a classic, and Maybelline’s Color Sensational is one of the best. These highly pigmented lipsticks add enough color with just a single swipe. They also moisturize to prevent drying during long-wear.

Plus, they won’t bleed over your lip line, nor feather around the edges. With 24 shades to choose from, there’s one (or 10) for everyone.

Maybelline Color Sensational Lipstick

From reds to neutrals, you can have a different lip look nearly every day of the month.

Lip balms are lined up based on shade and swatched on different arms.
Burt’s Bees

Balm: Yes, Bert’s Bees is known for chapstick, but don’t write off its tinted lip balms. You’ll get all the hydrating benefits (up to eight hours) of the brand’s original product, but with a subtle wash of color. With shades ranging from deep burgundy to light peach, try them all until you find your favorite.

Burt's Bees Tinted Lip Balm

Enhances your natural lip color while also preventing and soothing chapped lips.

A woman smiles while wearing lip gloss.

Gloss: When it comes to cult classic affordable products, NYX’s Butter Gloss is one of the most well-known. These pigmented glosses give your kisser a glow without making them too sticky.

The creamy formula also nourishes your lips, and it comes in tons of colors, so you’re sure to find your perfect shade.


Buildable and less sticky than other brands.

Have expensive cosmetics been busting your budget? If so, it’s time to hit the drugstore and try out these far more affordable makeup brands. Not only will you love saving all that cash, you’ll probably find that you adore some of these options more than the pricier stuff!

Shea Simmons Shea Simmons
Shea Simmons is the Assignments Editor at LifeSavvy. Previously, she worked as a freelance writer with a focus on beauty and lifestyle content. Her work has appeared in Bustle, Allure, and Hello Giggles. Read Full Bio »
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