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What Is the 2023 Pantone Color of the Year?

A field of clover has been colored magenta.
kizuuuneko/Shutterstock.com

With the end of the year comes predictions for what will be popular in the next. Pantone’s color of the year is arguably one of the most exciting trend call-outs. In 2023, you can expect to go bold with this new, soon-to-be popular hue.

Pantone’s 2023 color of the year is Viva Magenta, a bold and vibrant hue in the red family that blends in shades of purple and pink.

According to the Pantone Color Institute, the shade is meant to exemplify bravery, boldness, and strength, encouraging people to lean into self-expression in 2023 in a full-force-ahead sort of way. The institute explains on its announcement page that the color is “audacious, full of wit and inclusive of all.”

Want to get in on the upcoming magenta trend? From beauty to interiors, here are some great magenta products to fully embrace Pantone’s 2023 color of the year.

Hydrapeak 32 oz Insulated Water Bottle with Chug Lid

Carry the color around with you wherever you go.

PiccoCasa 100% Cotton Knit Throw Blanket

You don't need to paint to bring magenta into your home.

Cindy & Wendy Large Soft Cashmere Silky Pashmina

Add a pop of color into your wardrobe.

Whether you choose to embrace magenta this year or will never give up a good neutral, 2023 is the perfect time to try something new—even if it’s not painting your bathroom magenta.

Shea Simmons Shea Simmons
Shea Simmons is the Assignments Editor at LifeSavvy. Previously, she worked as a freelance writer with a focus on beauty and lifestyle content. Her work has appeared in Bustle, Allure, and Hello Giggles. Read Full Bio »
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