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Here’s Why the Scrub Daddy Sponge Is So Popular

A row of Scrub Daddy sponges are inside a store.

Scrub Daddy is advertised as “America’s Favorite Sponge Company” thanks to a 2012 appearance on Shark Tank. Today, in 2023, it remains the most successful product ever presented on the show, and that’s at least partially thanks to TikTok.

Scrub Daddy’s TikTok fame has made it a worldwide name. They’re owning the #CleanTok genre, what really makes Scrub Daddy so popular?

Simply put, these aren’t your grandma’s sponges. The Scrub Daddy sponge is temperature-controlled, easy to grip, and resists unpleasant scents. Even its smile is practical — it’s the perfect shape to clean both sides of a spoon!


How Rich is the Scrub Daddy Founder? #scrubdaddy

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The material used to make the Scrub Daddy sponge is completely unique. The company has its own highly-engineered polymer foam called FlexTexture that you won’t experience with any other sponge on the market. It’s firm when cold and soft when hot, so you can clean up quick messes gently, or scrub your favorite pan with ease after cooking your famous lasagna.

Scrub Daddy Color Sponge

Grab a sponge for stubborn spots.

Because of that material, you can feel confident about scrubbing without scratching, and unlike many other sponges, your happy Scrub Daddy can be safely used on everything from glass and granite to porcelain and stainless steel.

Aside from being one of the best cleaning products on the market, you can also feel good about keeping your family safe, happy, and healthy while you clean your sinks and countertops. The Scrub Daddy sponge is BPA-free, never tested on animals, and non-toxic. The company is also testing whether the sponges are biodegradable.

Chances are, you see these sponges every time you’re in the checkout lane at your favorite store. Why not add one to your cart next time? You’ll quickly see why some of TikTok’s viral cleaning products are worth trying.

Stacey Koziel Stacey Koziel
Stacey Koziel is a news writer at LifeSavvy. She's worked as a freelance writer for over ten years, focusing on family and lifestyle content. She also has a background in marketing and social media, and is always eager to talk (and write!) about the latest TikTok trends. Read Full Bio »
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