
There’s no question that the Stanley water bottle has reigned supreme in the thirst-quenching world for quite a while now. And, it’s easy to see why. They keep drinks cold for hours, they fit in a standard cup holder, and their marketing is on point. But, there could be a new challenger in town—one that’s gaining a lot of traction on TikTok; the BruMate Era 40.
But, is this viral water bottle better than the Stanley?
Why is it so highly recommended, and is it really worth the money, or should you splurge on a Stanley instead?
The BruMate Era 40 has seen significant sudden success for a variety of reasons. Most importantly, people are amazed at how leak-proof it is. The lid actually locks, so even if the cup gets knocked over (looking at you, fellow moms with tornado kids!), water won’t even leak out of the straw. TikTok content creator @emiliekiser shows off the leak-proof feature and other impressive benefits of the BruMate tumbler, explaining why it’s perfect for all the “beverage girlies.”
@emiliekiser Like I genuinely hate to play favorites but cups aren’t cheap LOL🫠🕺🫶🏻 #beveragegirly #justgirlythings #viralcup #stanleycup #stanleycupleaktest #toddlersoftiktok #momsoftiktok #youngmom #bestcup #simplymodern #brumate
♬ original sound - Emilie
Some of those additional benefits include a multitude of cute colors, a sleek design that fits perfectly into a cup holder, and insulation that keeps your drink ice cold for hours. It even has a metal straw inside the cup that separates into a silicone straw on top, so you don’t have to worry about plastic that could bend or become misshapen over time.
Plus, nearly every part of the cup comes apart, making it easy to wash within every crevice. If you consider your tumbler of choice to be your emotional support beverage container, you’re going to want to avoid mold and other nasty buildup when you use it each day, so being able to take the cup apart to clean it is a game-changer.
If there’s one potential drawback to the BruMate Era 40, it’s the price tag. It sells for $47, while Stanley goes for $45. While it’s a worthwhile investment for some (especially people with kids and pets), there are other tumblers on the market that have great design features and aren’t as costly, like Simple Modern, HydroFlask, and Owala.
Simple Modern 40 oz Tumbler with Handle and Straw Lid
Snag this cheaper alternative that's becoming nearly as popular as Stanley.
Is the BruMate Era 40 better than Stanley? It certainly seems to be on par with the viral tumbler. But, whether it’s right for you probably depends on your lifestyle. The best feature is undoubtedly the leak-proof straw, whether you just happen to be accident-prone or you have kids (or furry kids) running around at home. For some, that’s definitely worth a few extra dollars, making the Era 40 a major contender in the world of beverage girlies.