Starbucks has consistently encouraged customers to bring their own cups to cut down on waste—even offering a 10-cent discount for doing so—but they’re temporarily suspending that practice during the coronavirus outbreak.
In an open letter, executive VP Rossan Williams explains that, among other coronavirus-related changes, Starbucks is temporarily suspending the company’s cup policy:
We are pausing the use of personal cups and “for here” ware in our stores. We will continue to honor the 10-cent discount for anyone who brings in a personal cup or asks for “for here” ware.
If you’re one of many customers who brings your own mug for your daily dose (or five) of coffee, Starbucks will still honor the 10-cent discount, you’ll just need to accept the extra material waste as a step for the greater good.
The change in personal cup usage isn’t the only measure the coffee purveyor has taken. Additional cleaning measures have been implemented in stores, along with additional training and support for store closures if necessary. The company has also postponed business-based travel and meetings for the duration of the month.