Shea Simmons
Sure, a spiked seltzer is great, but you also love beer. Enter Leinenkugel’s beer seltzer. That’s right. Leinenkugel’s Spritzen is the combination you never knew you needed.
Spritzen marks the brand’s first nationwide launch in three years and is available now at your local retailer. As for the taste, the new drink is primarily a beer with a bit of fruity seltzer taste and finish thrown into the mix. The rollout will feature three flavors: Grapefruit, Raspberry Lemon, and Pineapple Strawberry.
The part of the new Leinenkugel beer seltzer that sets it apart from other recent lanches is its lower-calorie point. According to a press release from the brand, the new Spritzens have 93 calories, no sugar, and no artificial ingredients.
Katie Leinenkugel, Leinenkugel’s Brand Strategy and Engagement Lead (and yes, of the Leinenkugel family), explains the new product in a press release, stating, “There are plenty of beers on the market and a variety of seltzers entering the category, but nobody is offering the best of both worlds except us. Spritzen is the refreshing intersection between beer’s timeless taste and the modern rise of seltzers. We know that drinkers enjoy seltzer’s better-for-you qualities but miss the taste of beer, and Spritzen is the perfect option to fill that need.”
If you want to find the closest Spritzen to you, the brand has a handy beer locator on its website. Find your beer seltzer and make all of your alcoholic dreams come true.
[Via Elite Daily]
