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Inside the Rise (and Fall) of America’s Obsession with Orange Juice

A vintage orange juice ad showing a woman holding giant glasses of orange juice.
Cheddar/YouTube

Orange juice took off in 20th-century America, but consumption has been on the decline for years. Here’s the inside scoop (or should we say squeeze?) on the rise of orange juice as a staple beverage.

Like many American trends, the story of orange juice is one of marketing. A tale clever advertising convincing people that something was necessary, wholesome, and, in the process, making it seem like it had always been part of American life.

In the video below, the folks at Cheddar walk us through the rise of orange juice.

If you watch and realize you used to drink orange juice, but can’t remember the last time you bought it, you’re certainly not alone. Over the years, what used to be an automatic restock for many American shoppers has fallen by the wayside, along with general juice consumption.

Jason Fitzpatrick Jason Fitzpatrick
Jason Fitzpatrick is the Editor in Chief of LifeSavvy. He has over a decade of experience in publishing and has authored thousands of articles at LifeSavvy, Review Geek, How-To Geek, and Lifehacker. Read Full Bio »

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