The two brands collaborated previously and launched a red wine and cheddar Cheez-It combo box. This year, though, it’s gotten a summer makeover. Instead of red wine, buyers will get a box of House Wine Rosè, and instead of the classic cheddar flavor, they’ll get white cheddar Cheez-Its.
The duo went on sale July 23 on the House Wine website. Quantities are limited, so if you want one of these adult snack packs, you better act fast!
“Following the success of our first edition of Cheez-It and Wine, which sold out in minutes,” Jeff Delonis, senior director of marketing for Cheez-It, said in a press release, “we knew we had to bring the partnership back this summer with a new flavor pairing. White Cheddar is a long-standing favorite of Cheez-It fans, and what better match than light, refreshing rosé? Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!”
If you prefer a more casual approach to wine and cheese, this duo is for you.