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Taco Bell’s Go Mobile Restaurants Are All About Digital Ordering

Taco Bell restaurant.

While nearly all chain restaurants have pick-up and drive-thru options, one is upgrading the experience. Taco Bell’s Go Mobile restaurants will prioritize the digital experience and make pick-up a priority.

In a press release, Taco Bell explained that the new restaurants are designed with digital order-ahead features in mind. The designs will feature five new features meant to enhance the experience. Stores will be smaller to limit the restaurants’ carbon footprints, a contactless curbside pickup option, and an additional drive-thru lane for more seamless ordering.

The chain is also introducing new services with bellhops at locations that will take orders on tablets, allowing people a different way to order food. Using new smart-kitchen technology, the restaurants will also be able to sense when customers arrive and suggest the fasting pick-up option.

Taco Bell's new restaurant concept is mocked up in a digital drawing.
Taco Bell Go Mobile restaurants are specifically designed for guests to order ahead through the brand’s mobile app and enjoy the Taco Bell experience in a frictionless way. Taco Bell

Of the new restaurants, Taco Bell President, Global COO, Mike Grams said in the release, “With demand for our drive-thru at an all-time high, we know adapting to meet our consumers rapidly changing needs has never been more important. The Taco Bell Go Mobile restaurant concept is not only an evolved physical footprint, but a completely synchronized digital experience centered around streamlining guest access points. For the first time, our guests will have the ability to choose the pick-up experience that best fits their needs, all while never leaving the comfort of their cars.”

The new Taco Bell Go Mobile restaurants are slated to open in 2021.

 

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »

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