Shea Simmons
You can now wear your love of wine on your sleeve. The Franzia merchandise line has everything from home decor to clothing.
Franzia—arguably, the most well-known box wine brand—has launched an online merch store. The new pieces are all inspired by the brand’s wines, and they’ve been unofficially dubbed a line for all of your “franz.”
You’ll find everything from pajama pants and swimsuits, to matching “Franzship” necklaces and wine-themed socks. Prices range from $10-$65, and you can get it all on the Shop Franzia website.
Jeff Dubiel, chief marketing officer at The Wine Group, said in a press release:
“There is a special kind of friendship formed around a box of Franzia that turns friends into ‘Franz.’ Our goal is to connect with these consumers throughout all of life’s friendship moments by continually offering new ways to interact with the brand. With our line of merchandise, we are giving our biggest ‘Franz’ fun new options for sharing how they are Franzia ‘Franz for Life.'”
