Shea Simmons
The holiday season in 2020 is going to look different and that includes shopping. Walmart’s Black Friday plan shows how priorities have switched in this “new normal” and what shopping may look like in just a few months.
For those planning to take advantage of the shopping holiday—whether in-store or online—you can expect to find different sorts of deals from Walmart. Yes, the retailer does still plan to host massive discounts on electronics like televisions and computers, but it has expanded options that may be considered out of the box.
Clothing like athleisure and loungewear will be pushed to the forefront when it comes to apparel. There will be a larger focus on outdoor activities with appliances like grills on sale, and exercise equipment like bicycles will also be discounted. The retailer also didn’t miss that pet adoptions have also risen in 2020, and pet supplies will also be included in Black Friday deals.
Deals will also come earlier this year with some items already on sale in stores and online now. According to a press release, Walmart found that 87% of consumers plan to shop earlier this year to be better prepared.
Scott McCall, executive vice president and chief merchandising officer for Walmart U.S. says in the release, “Over the past six months, our customers have been shopping differently, and we expect that will continue into the most important shopping season of the year—the holidays. We’ve heard from our customers that many plan on starting their holiday shopping well before Black Friday and that they’re looking for gifts that fit their current lifestyle. So, we’ve adjusted our strategy to adapt to these new shopping preferences—we’re offering more of what they want now, earlier than ever, and all at the best prices.”
