For years, Burger King’s logo has featured its name sandwiched (pun intended) between two hamburger buns, half encircled by a blue streak. Now, though, things are changing! The brand’s new logo has a vintage vibe and will soon appear on all its packaging.
The design has been simplified—the circular blue streak is gone and the brand name has been straightened (the old logo was slightly angled). This cleaner version of the Burger King name is in 1970s-inspired bubble letters, but still sandwiched between two golden hamburger buns.
The logo isn’t the only thing changing, though. Packaging for the restaurant’s menu items will also now feature squiggly, bubble-letter labels of what’s inside on a white or tan background. Imagine if Austen Powers was now designing Burger King’s packaging, and you’ll have a pretty good idea what this all looks like.
The rebrand marks the first time Burger King has changed its look in 20 years.
“Design is one of the most essential tools we have for communicating who we are and what we value,” said Raphael Abreu, head of design for Restaurant Brands International, of the revamp. “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”