KitchenAid’s New Appliance Color for 2021 Is a Real Honey

A KitchenAid mixer sits on a countertop surrounded by ingredients.

Been wanting to get a nice stand mixer or blender? If so, KitchenAid’s new color for 2021 might help you instantly choose a new star for your kitchen counter!

Those who aren’t ardent bakers or home cooks might not know the famous appliance brand debuts a new color each year. Last year, it was Kyoto Glow, a shade of yellow-green that ended up taking second place overall as the brand’s most popular shade of 2020.

For 2021, the brand has gone warmer with Honey. The new color option is a golden-meets-orange color that’s slightly deeper than the color of its namesake. According to the brand’s press release, the shade’s tone was intentional, meant to “radiate positivity and warmth.”

Each year, KitchenAid examines cultural moments and researches consumer trends to determine its new color. For 2021, the need for connection led the brand to choose Honey.

“We have seen a growing community instinct to work together for the collective good,” Jessica McConnell, director of Whirlpool Color, Finish & Material Design, said in a press release. “Also, the warm and attractive tones have dominated in various areas of life, therefore we see it everywhere, from the home to fashion.”

If you’re on the market for a new mixer, KitchenAid’s new Honey hue is available now on both its famous mixer and blender.

[Via Food & Wine]

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »

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