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Ready-to-Eat Pillsbury Treats Are Coming to the Cookie Aisle

An ad featuring several boxes of Pillsbury Soft Baked Chocolate Chip Cookies.
Pillsbury

You don’t always have the time (or energy) to bake a whole batch of cookies. Thankfully, Pillsbury is here to satisfy your inner Cookie Monster! The brand is launching ready-made cookies for the first time this month.

Pillsbury will launch four varieties of soft-baked, ready-to-eat cookies at Walmart in March, with an expansion to other retailers coming in April. You can choose from Chocolate Chip, Confetti, Sugar with drizzled icing, and Peanut Butter with Chocolate Drizzle. The packs of 18 retail for $3.69, and you can preorder them now on Walmart.com.

Jeff Caswell, president of the General Mills snacks division, said the company’s own research is what prompted the change.

“While our fans love baking Pillsbury products in the oven, our consumer research indicates there are times that a ready-to-eat cookie is preferred,” Caswell said in a press release. “We focused on launching Pillsbury Soft Baked Cookies for that quick treat, knowing there is not always time for baking.”

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »

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