Shea Simmons
LaCroix might be the Peeps of sparkling water. After all, the “naturally essenced” beverage is a cult classic for some, and a straight-up no-go for others. But hold the phone—the brand has announced some new flavors will be coming this summer. Could minds be changed?
A release date is yet to be announced, but LaCroix will launch the following three new flavors later this spring:
- Beach Plum: A “summary” light version of the fruit flavor.
- Black Razzzberry: Super-sweet berry.
- Guava São Paolo: For more tropical palates.
The new beverages will, of course, come packaged in La Croix’s signature colorful, fruit-themed cans. Beach Plum has, perhaps, the most summer-ready design, with a full ocean scene on its can. But the soft pinks and purples of the illustrated fruits on Black Razzzberry and Guava São Paolo are also hard to miss.
The new flavors come after the success of the brand’s most recent launches, LimonCello, Pastèque, and Hi-Biscus, all designed to “capture the hearts and palates of LaCroix fans.”
If you’re one of the folks who enjoys a can of LaCroix—or someone who’s willing to give the brand another shot—keep an eye on the company’s social media for more info on the upcoming launch.
You can make yourself a summer cocktail while you wait.
