Shea Simmons
The hard seltzer industry is expanding once again. This time, it’s Truly that’s giving people yet another refreshment option for their summertime parties.
Truly will be launching a 12-pack of four new punch flavored hard seltzers: Tropical, Fruit, Citrus, and Berry. The 12-ounce cans will be available in the United States starting May 10.
Like other Truly flavors, the new punch range has just 100 calories and 1 gram of sugar with a 5% ABV. Packs will retail for $14.99-$15.99 at your local grocery store—you can check availability online.
According to Casey O’Neill, director of product development at The Boston Beer Company, the brand tested 200 recipes and surveyed nearly 2,000 drinkers in order to craft the new flavors.
“We continue to keep our drinkers top-of-mind with each innovation we bring to market,” O’Neill said in a press release, “creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor.”
If you can’t find the Truly seltzers at your local store, or you just want to sample all the hard seltzers you can this summer, White Claw recently launched some with a much higher ABV.
[Via Elite Daily]
