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Ulta 21’s Days of Beauty Sale Ends Sept. 18—Here’s What To Shop While You Still Can

A woman uses a metal beauty tool on her nose, a second woman applies white makeup primer, and a third woman applies mascara.
Ulta

For some, the holidays are the most wonderful time of the year. For beauty lovers, though, it’s Ulta’s 21 Days of Beauty sale. It’s happening right now.

If you haven’t shopped the sale in the past or just need a refresher on how the event works, it sees Ulta place its best-selling and most well-reviewed products on super sale. No, really, these products are all 50% off. This year, the sale began Aug. 29, and it will run through Sept. 18.

Each day, between three and four products go on sale for half off. They range from makeup to skincare to beauty tools, but the deals only last 24 hours. Once 24 hours elapses, a new round of deals rolls in.

As for shopping the event, it’s simple. You can head in-store,  buy online, or opt for curbside pickup. Yes, anyone can shop. You don’t have to be part of Ulta’s loyalty program (though there are free-shipping perks if you are).

While the sale has already started and some deals have passed, if you haven’t shopped yet or are torn on what to buy, here are some of the best deals that are still to come.

Sept. 9: M.A.C. Pro Longwear Paint Pot Eyeshadow

Two photos show a streak of cream eyeshadow and a pot of cream eyeshadow
Ulta

M.A.C. Cosmetics is no stranger to cult classic products. Its Pro Longwear Paint Pot is one of them. The eye primer is designed to extend the longevity of your eyeshadows and intensify their color by acting as a cover-up for any natural discoloration or visible veins on your lids. The primer comes in multiple shades that work for a variety of skin tones, and it can be worn alone as a simple cream eyeshadow.

Sept. 10: Tarte Lights, Camera, Lashes 4-in-1 Mascara

a woman applies mascaraUlta

When it comes to getting full lashes, Tarte’s Lights, Camera, Lashes mascara is where its at. Not only is it one of Tarte’s best-selling formulas, but the product is so popular it has garnered over 5,000 Ulta reviews and held onto a 4.4 star rating.

That’s probably because the lash-lifting formula doesn’t just help to separate your lashes for a more voluminous appearance, but it also features nourishing ingredients like vitamin B5 to help condition and nourish the hair. Plus, it won’t clump or smudge through all-day wear. What’s not to love?

Sept. 11: IT Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

four arms of different skin tones demonstrate the shade range of a foundation.Ulta

If full coverage foundation is what you’re after, this deal from 21 Days of Beauty is a must-shop.

Yes, IT Cosmetics’ Bye Bye Foundation will cover up even the most stubborn of blemishes, but in an extra plus, the product won’t make you feel as though your face is caked in mud. With a texture that feels more like a moisturizer than a foundation, it hydrates your skin while concealing concerns like redness and uneven skin tone. As an added bonus, there’s SPF 50+ built-in, so you’ve got an extra layer of sun protection.

Sept. 12: Dermaflash Dermapore Ultrasonic Pore Extractor & Serum Infuser

a woman uses a beauty tool with a metal wand over her nose.Ulta

For those skeptical of beauty tools’ efficacy, now’s the time to try one. Dermaflash is most well-known for its dermaplaning products, but instead of exfoliating, this tool helps extract blackheads, oil, and dirt from your pores in a gentle yet effective way. As it does so, the tool also aids in press skincare deeper into the skin for increased absorption.

For those who can’t see a facialist or esthetician for regular extractions, this tool is an ideal buy.

Sept. 13: COSRx Master Patch Set

Hands peel off a zit sticker from a clear sheet.
Ulta

No likes dealing with acne, but with COSRx’s pimple patches, it’s a lot easier. While you’ve likely seen spot treatments and other patches on the market, these beauties help draw out the impurities found in a blemish. They also help reduce redness, soothe the skin, and protect the bump from outside irritants.

As a bonus, they come in multiple sizes to choose between depending on the size of your blemish. Throw that it’ll give an overnight reduction in a spot’s appearance, and you’ve got a winning product.

Sept. 14: LORAC Pro Palette Soleil

Eyeshadow pigmens are smashed and swatched agains a white background.
Ulta

On the hunt for the perfect collection of neutral eyeshadows? Meet LORAC’s Pro Palette Soleil. Not only does the 18-pan collection of shadows come with a mix of mattes, shimmers, and metallics, but the shades are suitable for a diversity of skin tones. With such a shade range, beauty enthusiasts can create everything from a smoky, night-out look to a neutral, work-appropriate eye making it the ideal all-in-one collection.

Sept. 15: Urban Decay All Nighter Face Makeup Primer

A woman swipes a white cream over her cheek.
Ulta

Urban Decay’s All Nighter range of products are cult classics for a reason: their staying power. While the brand’s setting spray is the most well-known among the range, don’t underestimate this primer. As its name implies, the product is designed to extend the wear of your foundation for up to eight hours, but it also offers smoothing qualities to minimize the appearance of any fine lines and texture on the skin.

Sept. 16: Benefit The Porefessional Pore Minimizing Primer

a cream colored dollop of primer sits against a white background.
Ulta

If you’re less concerned about the longevity of your makeup and more interested in concealing your pores, this is the primer for you. Those with large pores (that’s me!) know how easily founation can settle inside the crevices. Eventually, you end up with a thick, pancake-like appearance. Porefessional helps prevent that by filling in and smoothing over pesky enlarged pores for a smooth finish that foundation easily glides onto.

Sept. 17: L’Occitane Ultra Rich Body Cream

a tub of body cream
Ulta

With winter approaching, now is the time to get ready to stave off dry skin. For those with particularly parched areas, L’Occitane’s Ultra Rich Body Cream is a must-shop at the 21 Days of Beauty sale. With a rich shea butter base rich in fatty acids to nourish the skin and glycerin to lock in moisture, this buy will come in handy as temperatures begin to drop.

Sept. 18: Stila Glitter & Glow Liquid Eyeshadow

a woman's eye is half closed displaying a lid with a shimmer eyeshadow
Ulta

Sure, Christmas and New Year’s Eve are still a few weeks away, but while Stila’s Glitter & Glow Liquid Eyeshadow is on sale, it’s time to start thinking about those sparkling party looks. With a single sweep over the eyelid, Stila’s shadows give a sheer but sparkling wash of color. If you want to build up the glitter for a more impactful eye look, the product can be layered (without clumping) for a pop of shine.


If you love makeup and skincare and can’t resist a good deal, it’s definitely time to do a little shopping during Ulta’s 21 Days of Beauty!

Shea Simmons Shea Simmons
Shea Simmons is an Atlanta-based writer who has written about everything from whether Crisco is a good moisturizer to how to KonMari your space. Her work has appeared in Bustle, My First Apartment, and Make It Grateful. Read Full Bio »

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