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The Best Toothpastes

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🕚 Updated November 2022

Toothpaste is often something you regularly purchase without much thought. But over the years, your needs may change, so instead of shopping for toothpaste on autopilot, find a toothpaste that can help your mouth feel and look its best.

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  Best for Fresh Breath Best for Whitening Best for Sensitive Teeth Best All-Natural Choice Best Charcoal Choice
 
  Crest
+ Scope Complete Whitening Toothpaste
Colgate
Optic White Advanced Teeth Whitening Toothpaste
Colgate
Colgate Total Teeth Whitening Toothpaste
Tom's of Maine
Fluoride-Free Antiplaque & Whitening Natural Toothpaste
Hello
Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste
 
Our SummaryStock up less frequently with this three-pack of a toothpaste with complete oral care.This daily toothpaste packs a powerful whitening punch for gleaming results.Even those with sensitive teeth will be able to enjoy the several benefits of this total care toothpaste.Keep your teeth healthy and white without harsh ingredients.Add this natural yet powerful toothpaste to your oral hygiene routine for a brighter smile.
Pros✓ Proven to kill germs that cause bad breath
✓ Fights cavities and tartar
✓ Gently whitens teeth
✓ Strengthens enamel
✓ Fresh mint taste
✓ Comes in a 3-pack
✓ Patented hydrogen peroxide whitening agent
✓ Fights cavities and tartar
✓ Fresh mint taste
✓ Comes in a three-pack
✓ Fights cavities, tartar buildup, bacteria and germs
✓ Strengthens enamel
✓ Gently whitens
✓ Stannous fluoride for those with sensitive teeth or gums
✓ Minty taste
✓ Comes in a four-pack
✓ Clean without harsh ingredients
✓ Fights tartar buildup
✓ Gently whitens teeth
✓ Choose between three flavors
✓ Safe for all ages
✓ Comes in a two-pack
✓ Cleans mouth, removes buildup, freshens breath and whitens teeth
✓ Activated charcoal, fresh mint, coconut oil make up the vegan-friendly ingredients
Cons✗ Ingredients are not natural and also include dyes✗ Does not produce a dramatic whitening effect for those with noticable stains✗ Ingredients aren't all natural✗ Mellow taste may not be satisfying for those who like a stronger minty flavor✗ Can be too abrasive for frequent use
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The Best Toothpastes

a man puts toothpaste on a toothbrush in front of a mirror.
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Buying Guide for Toothpaste

closeup of hands squeezing toothpaste out of a tube onto a toothbrush.
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Why should you shop around for toothpaste?

If you’re looking to switch things up in your oral hygiene routine, refreshing your toothpaste choice is a good place to start. Whether you’re in need of a toothpaste that’s better for sensitive teeth, one that has more natural ingredients, or want to kick up the whitening performance, there are plenty of toothpaste options to consider.

What should you consider when shopping for the right toothpaste?

  • Ingredients: The most important factor to look into when buying your next batch of toothpaste is the contents of what’s mixed into the paste. Some standard choices may agree with your teeth, but if you’re particular about what you want, don’t be afraid to check the back of the package. For instance, the use of fluoride in certain toothpaste is appreciated for its strength, but it’s also avoided by some because of its harshness on the teeth and when swallowed. Additionally, some toothpaste formulas make better use of all-natural ingredients, upholding the vegan-friendly label.
  • Tube Size: If you have a large family or want to stock multiple bathrooms with toothpaste, value packs can help save money and keep you stocked for longer.
  • Flavors: Your toothpaste flavor preference can help you decide which type of toothpaste will be most enjoyable or satisfying for you. Some toothpastes have a strong, minty fresh taste, while some are more subtly fresh or even berry flavored. Kids or those with sensitivities may enjoy a gentler flavor, while others enjoy the burst of fresh flavor after brushing.

Can charcoal-activated toothpaste replace regular toothpaste?

As far as numerous outlets and clinical reports suggest, no, you should not look to charcoal-activated toothpaste to replace your traditional fluoride or fluoride-free toothpaste. Rather, it should be paired with them and used significantly less, preferably no more than a handful of times per month. The reason why charcoal paste, powder, and tablets shouldn’t be used more times in a month than a single hand can count is because of their abrasive formulas. They whiten your teeth by grinding away at the plaque, and once that plaque is removed, you may end up digging into your enamel, which can’t be replaced.

Our Picks for the Best Toothpastes

Best for Fresh Breath

Crest + Scope Complete Whitening Toothpaste

Stock up less frequently with this three-pack of toothpaste with complete oral care.

Pros: A toothpaste that cares for several aspects of oral hygiene, this is a top-performing option and a favorite among many. It is scientifically proven to kill germs that cause bad breath, fight cavities and tartar, and gently whiten your teeth. This toothpaste also strengthens the enamel of your teeth so your healthy smile can be bright longer. The three-pack is convenient for families or stocking up.

Cons: This toothpaste includes dyes and other ingredients that would not be found in natural products.

Bottom Line: If you’re looking for a complete care toothpaste that has been a favorite for years, this is a great option. The value pack of three tubes is also convenient, so you don’t have to reorder as frequently. This toothpaste fights germs that cause bad breath, helps prevent cavities and tartar buildup, whitens your teeth, and strengthens the enamel. All these points of performance can bring about great results, but not all the ingredients are desirable if you’re into more natural options.

 

Best for Whitening

Colgate Optic White Advanced Teeth Whitening Toothpaste

This daily toothpaste packs a powerful whitening punch for gleaming results.

Pros: This whitening toothpaste uses a patented and safe hydrogen peroxide formula to remove stains for a noticeably whiter smile. In addition to whitening, this toothpaste also fights cavities and tartar buildup with fluoride. It has a fresh minty taste and comes in a pack of three.

Cons: This whitening toothpaste does not deliver as dramatic results as whitening strips.

Bottom Line: While this toothpaste doesn’t replace the results of whitening strips, users agree it does a great job of keeping teeth bright and white with its patented hydrogen peroxide formula that is still safe for enamel. It also fights cavities and buildup, so your white teeth can stay healthy.

 

Best for Sensitive Teeth

Colgate Total Teeth Whitening Toothpaste

Even those with sensitive teeth will be able to enjoy the powerful benefits of this total care toothpaste.

Pros: This toothpaste helps care for the entire mouth: teeth, tongue, gums, and cheeks, without being too harsh for those with sensitive teeth. While it strengthens enamel, fights cavities, and reduces tartar, it also whitens and knocks out germs and bacteria. This formula uses stannous fluoride, which is more tolerable for those with sensitive teeth or gums. Since this toothpaste can work for almost everyone, it’s convenient that this comes in a pack of four tubes.

Cons: This toothpaste isn’t recommended for children under 12 years of age unless a dentist advises.

Bottom Line: Buying four tubes at once makes this a nice value, but you’ll have to buy other toothpaste if you’re shopping for anyone under 12. For adults, however, this toothpaste covers all the bases of oral health needs. This multi-tasker cares for not only the appearance but also the health of your teeth. It uses stannous fluoride for a gentler approach for those with sensitive teeth or gums.

 

Best All-Natural Choice

Tom's of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste

Keep your teeth healthy and white without harsh ingredients.

Pros: Natural ingredients come together to fight tartar and plaque buildup. This fluoride-free formula is gentle on your teeth but helps you achieve the white and healthy smile you want. You can choose between three flavors, and some are available in packs of two, so you don’t have to remember to reorder as frequently. If you’re shopping for more people than yourself, it’s nice to know that this toothpaste is safe for adults and kids of all ages.

Cons: If you like the fresh taste of regular toothpaste, this one is more subtle.

Bottom Line: The naturally powerful ingredients in this toothpaste fight tartar and plaque buildup while whitening your teeth as well. Instead of having to purchase different types of toothpaste for your family, this formula is safe for kids and adults of all ages. If you like a burst of fresh flavor, you might be missing that with this toothpaste. While the subtle flavors are more enjoyable for some, especially children, others may want the traditionally strong taste.

 

Best Charcoal Choice

Hello Oral Care Activated Charcoal Teeth Whitening Fluoride Free and SLS Free Toothpaste

Add this natural yet powerful toothpaste to your oral hygiene routine for a brighter smile.

Pros: Here’s a vegan-friendly charcoal toothpaste that cleans, whitens, and freshens your breath for all-day comfort. The activated charcoal in this recipe works hard to remove surface stains and prevent the buildup of plaque, while the combination of fresh mint and coconut oil offers a great taste that leaves your mouth feeling refreshed. This paste is also fluoride-free, so you don’t have to worry if it’s accidentally swallowed.

Cons: Some people have noted that this paste is far more abrasive than they expected, leading to overly sensitive teeth down the road.

Bottom Line: If you’re looking for a charcoal paste that holds up its vegan-friendly promise while saving you cash to boot, this Hello Oral Care Activated Charcoal Toothpaste is derived from sustainable bamboo, so you can brush to achieve a clean mouth and conscience.

Final Thoughts

Dental health is important, so think about the toothpaste you’re using daily. If you’re ready to try something new but reliable, take a look at our top picks.

Michelle Carellas Michelle Carellas
Michelle Carellas has had a love for writing from as early as her primary school years. Her writing career took her to journalism, copy editing, and email and digital marketing, and for the past 11 years, she's kept writing a strong focus with freelancing for local businesses and national marketing agencies. When Michelle isn't writing, she's homeschooling her four kids and embracing the country life with her husband in a small Texas town. She and her husband own and operate a small garage gym, the perfect endeavor for a couple who met and fell in love at a gym! Read Full Bio »
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